Augmented Reality

Although we have listed our core categories below, approved creators will be able to develop new categories.

Galleries and museums are essential and extended parts of both local and international culture. Still, arts are in an unsettled state as the world is yet to recover fully from the economic meltdown caused by the Covid-19 global pandemic. The global covid pandemic resulted in a forceful closure of galleries and museums, preventing people from coming in and, most importantly, halting the usual revenue they make. The global arts industry's market value dropped by 22% in 2020, from $64.4 billion in sales in 2019 to $50.1 billion. Traditional arts could be saved by technology, most especially mixed reality technology, which could change the way people experience them in the future.

Non-fungible tokens (NFTs) and augmented reality (AR) products are becoming more popular and easier for the general public to understand. VR and AR are now household terms, as we use mobile technology daily, so it only makes sense that digital experiences will soon take over the arts industry.

Digital tools like desktop augmented reality and mixed reality could be the answer to the problems the arts face. Virtual copies of any artefact can be made by taking simple pictures and then viewed by people as holographic images from the comfort of their own homes with a unique, personal view of art and history.

NFTs are unique things that can be used to prove ownership over a virtual image. They are meant to show that a collector owns a certain digital item and give artists a way to sell art for which there may not be a big market in the real world. Beeple, a well-known digital artist, recently sold his unique collection "Everydays — The First 5000 Days" as an NFT for $69 million. This shows how common NFTs are becoming in the arts and culture industry. This big digital sale shows that when the arts and augmented reality worlds meet, there is a chance to make money.